Business growth consultant
Find what is really limiting growth.
This Is Better is a senior growth consultancy for UK businesses between £5m and £50m+. Most growth problems are misdiagnosed: a demand ceiling gets treated as a conversion issue, a retention problem gets more acquisition budget. We diagnose the actual constraint across the whole commercial system, then give you a prioritised plan your team can run.
Who this is for
Growth has plateaued
The plan that worked to get here has stopped working, and the internal debate about why has become circular. You need an independent read before committing the next budget cycle.
Spending more for the same
Marketing and sales investment keeps rising while revenue growth does not. Usually a mix of incrementality, pricing and repeat behaviour nobody has modelled together.
Board, investor or exit pressure
You need a growth thesis with defensible numbers behind it — one that survives being interrogated line by line.
Usually triggered by one of these
- A forecast nobody in the room genuinely believes
- Rising customer acquisition cost with flat contribution margin
- Strong pipeline or traffic that does not convert to revenue
- Retention or repeat purchase quietly eroding under new-business growth
- Reporting that cannot answer 'where should the next £100k go?'
- A new market, product or channel that has not paid back
What the work actually covers
01
Commercial model
We rebuild the economics so a customer, not a session or a lead, is the unit of analysis: acquisition cost, contribution, payback and the realistic ceiling on lifetime value.
02
Demand and market
Whether demand exists at the scale your plan assumes, how much of it you are creating versus capturing, and where the category is heading.
03
Acquisition and incrementality
What your growth investment is genuinely buying, which spend would happen anyway, and where the next pound actually performs best.
04
Conversion and journey
Where value leaks between interest and revenue across the full journey, by segment, channel and intent rather than in aggregate.
05
Retention and measurement
Repeat and expansion behaviour, cohort economics, and whether your numbers can support the decisions you are making with them.
06
Capability and sequence
Who can realistically deliver the plan, what to stop doing, and the order to run the next 90 days in.
Why this is different from an agency
Diagnosis before delivery
We refuse to recommend activity until the constraint is evidenced. Most wasted growth budget is well-executed work on the wrong problem.
No channel incentive
We do not sell media, build websites or take commission, so 'spend less' and 'do nothing here' are available recommendations.
Senior only, no delivery layer
The people who scope the work do the work, and speak directly to your leadership team.
A plan you own
Findings, models and the 90-day plan are yours, and work fine alongside your existing agencies and internal team.
5,000+
Growth and media campaigns worked across
Agency, consultancy and client-side
20+
Years of combined senior growth experience
Strategy, acquisition, CRO, retention and measurement
3
Business models covered in depth
Ecommerce, B2B lead generation, consumer omnichannel
£500k–£10m+
Annual marketing investment reviewed
Typical client marketing budget range
Frequently asked
What does a business growth consultant do?
Works out why growth has stalled and what to do about it, in order. That means separating a demand problem from a conversion problem from a retention or capability problem, rebuilding the commercial model behind the decision, and producing a plan with owners, metrics and sequence.
How is this different from a management consultancy?
Smaller, faster and closer to the commercial detail. No research team building slides for months — senior people working in your data for three to four weeks, with a plan your existing team can execute rather than a transformation programme that needs us to stay.
Which businesses do you work with?
UK companies typically between £5m and £50m+ in revenue across ecommerce, B2B and omnichannel models, with at least £500k of annual marketing and growth investment. We are model-specific in the analysis but not sector-restricted.
How long does it take, and how much of our time does it need?
Three to four weeks of diagnostic, plus three to five days of scoping. Internally it needs a structured intake, two or three interviews and answers to follow-up questions — typically a few hours per person involved.
What do we get at the end?
A findings document with the evidence, a rebuilt commercial model, a prioritised Opportunity Stack framed as stop, fix, scale or test, and a 90-day plan with named owners and metrics. All of it is yours to keep and run without us.
Do you deliver the work as well, or only advise?
Either. Many clients take the plan and run it internally or brief their agencies with it. Others continue into a 90-Day Growth Sprint, a specialist programme, or an embedded senior growth layer alongside their team.
What if the honest answer is that we do not need you?
Then that is the finding and we say it plainly. The diagnostic is deliberately priced as standalone work so that outcome is possible without it costing us the engagement.
How do we start?
Build the free Growth Economics Snapshot, or answer six questions to get a growth plan recommendation. Both take a few minutes and neither commits you to anything. If you would rather talk, book a 30-minute conversation.
Find out what is really limiting growth.
Start with the Growth Economics Snapshot — a few numbers, and you will see where the biggest commercial lever sits before you speak to anyone. Or book a 30-minute conversation and we will tell you honestly whether a diagnostic is the right next step.