Team
Senior people. The ones who do the work.
This Is Better is deliberately small. Every diagnostic, sprint and programme is led by one of the founders — there is no handover to a junior delivery team, and no account layer between you and the people doing the analysis.
Founder & Lead Consultant
Danny Chapman
Danny co-founded This Is Better on a simple observation: most established businesses don’t have a marketing activity problem — they have a prioritisation problem. Budgets move, channels multiply, dashboards fill up, and the real constraint on growth goes unnamed.
His work is commercial first and channel second. Every engagement starts with the economics of the whole growth system — demand, discovery, acquisition, conversion, customer value, measurement and capability — before a single channel recommendation is made.
Danny leads Growth Diagnostics personally and works directly with founders, leadership teams and agency partners across ecommerce and retail, B2B and lead generation, and consumer omnichannel businesses.
- Role
- Founder & Lead Consultant
- Based
- United Kingdom
- Focus
- Whole growth system
Founder & Senior Growth Consultant
Jessica Lambert
Jessica co-founded This Is Better after years agency-side, where she saw the same pattern repeat: good businesses held back not by effort or spend, but by growth decisions made without commercial evidence.
Her background spans financial services — specifically commercial lending — and SaaS, where growth is won or lost on unit economics, pipeline quality and retention rather than channel noise. That commercial discipline shapes how every diagnostic is framed: what a change is worth, what it costs, and what to do first.
Jessica leads engagements with established businesses where the growth question is fundamentally commercial — pricing, pipeline, retention and investment sequencing — and works directly with founders, boards and leadership teams.
- Role
- Founder & Senior Consultant
- Based
- United Kingdom
- Focus
- Financial services & SaaS
A senior core, with specialists drawn in only when the work needs them.
Senior-led, always
Strategy, analysis and readouts are done by the founders. Nothing is delegated down and nothing is templated.
Specialist bench
Where a diagnostic surfaces a deep technical need — analytics engineering, CRO testing, platform work — trusted specialists are brought in under the same plan.
Agency-friendly
We regularly work inside existing agency relationships, direct, co-branded or white-label. Your current partners are an input, not a casualty.
Talk to the person who will actually do the work.
A 30-minute diagnostic conversation about where growth is really being restricted — and whether a Growth Diagnostic is the right next step.