Agency partners
Your clients already trust you. But the questions they increasingly ask do not always fit neatly into brand, PR, web, SEO, paid media or CRM. This Is Better provides senior ecommerce growth strategy behind the scenes, helping you diagnose the wider problem, create clarity and decide what should happen next.
Your client. Your relationship. Our thinking.
01 — The problem
Each discipline answers well within its own boundary. The commercial question sits between them — and it rarely belongs to anyone.
But the client asks
“Where should we actually invest next?”
That is the gap we fill.
02 — What we do
We diagnose across the complete growth system rather than protecting a channel-specific answer. Performance is set by the weakest stage, so that is where the next investment usually belongs.
01
Is there enough qualified demand to grow into?
02
Can that demand find and trust you?
03
Are you buying customers at a defensible cost?
04
Does the experience convert intent into orders?
05
Do those customers come back at a better margin?
06
Can you tell what is actually working?
07
Can the team and stack execute the plan?
03 — Partner offers
01
Our flagship Growth Diagnostic delivered behind your agency brand, co-branded, or as an introduced specialist. We examine the complete ecommerce growth system, identify constraints and create a prioritised roadmap.
Outputs
Priced partner-by-partner. Built to leave room for agency margin where the agency owns the client relationship.
02
Bring senior ecommerce strategy into selected client relationships without hiring it permanently. We join key meetings, challenge priorities, interpret performance, align specialists and help shape the next phase of growth.
Often used for
Scoped per client relationship, with an agreed cadence and visibility model.
03
A structured quarterly strategic review for your highest-value clients. What changed? What is working? Where is growth constrained? What should stop, scale or be tested next?
Each quarter
A recurring strategic product that gives your agency a reason to hold a senior commercial conversation every quarter.
04 — How partnership can look
We operate fully behind your brand. The client sees your agency leading the thinking.
Joint strategic delivery where both brands are visible and the roles are clear.
You remain lead agency; we join transparently as ecommerce growth specialists.
05 — Working together
The same sequence applies whether we are invisible behind your brand or embedded alongside you. You always see findings before your client does.
01
Week 0
A short call with the agency lead to agree the client situation, the visibility model (white-label, co-branded or introduced), commercial terms and how findings will be reviewed before they reach the client.
02
Week 1
You share what you already hold. We tell you quickly if anything is missing rather than sending a long questionnaire. No client contact is needed at this stage unless you want it.
03
Weeks 1–3
We review demand, discovery, acquisition, conversion, retention, measurement and capability, then test where performance is actually constrained rather than where activity is easiest to add.
04
Week 3
You see the findings first. We agree what is presented, what sits inside your capabilities, what needs specialist execution and how the recommendation is framed in your voice.
05
Week 4
Delivered behind your brand, jointly, or as an introduced specialist. You keep client leadership throughout; we support the commercial reasoning.
06
Ongoing
Where the relationship benefits from ongoing senior input, we move to an agreed cadence — priority reviews, specialist alignment and quarterly re-diagnosis.
Whatever you already hold is usually enough to begin. We flag gaps rather than block on them.
Delivered in your brand where the engagement is white-label.
06 — Sample timeline
Handover and delivery follow one sequence. What changes between modes is who the client sees at each point.
01
Week 0
Mode, scope and terms agreed.
02
Week 1
Access and context shared by the agency.
03
Weeks 1–3
Review across the seven growth stages.
04
Week 3
Findings reviewed with you first.
05
Week 4
Recommendations presented.
06
Ongoing
Optional embedded cadence.
Invisible / white-label
Agency only
Agency shares access; no client contact
Behind the scenes
Materials rebranded to the agency
Agency presents
Agency-facing only
Co-branded
Agency and This Is Better
Joint request to the client
Joint working sessions
Joint review of findings
Presented together
Joint cadence
Introduced specialist
Agency and This Is Better
Introduced to client stakeholders
Direct access where agreed
Agency briefed ahead of the client
Agency leads, we support
Agreed with the agency
Illustrative sequence only. Timings vary with data availability, stakeholder access and the visibility mode agreed at the outset.
07 — How partners typically use us
Most partner conversations start in one of a handful of situations. Each one has a natural visibility mode attached to it.
01
The most common starting point. One valued client is asking commercial questions that sit outside the discipline the agency was hired for. We run a Growth Diagnostic behind the agency and hand back a prioritised view of where growth is actually constrained.
Usually white-label
02
The agency wants to show it can lead the whole growth conversation, not just its channel. We help shape the thinking and the commercial reasoning behind the recommendation; the agency owns the pitch and the relationship.
White-label or co-branded
03
Activity continues, results have plateaued and nobody owns the question of what to change. An outside diagnosis resets the priorities and gives the agency a defensible reason to redirect effort.
Any mode
04
Several specialists, no single view. We provide the connective strategic layer across disciplines and help the lead agency hold a coherent commercial position.
Usually introduced
05
Where a relationship benefits from continuous senior input, we join an agreed cadence — priority reviews, interpreting performance and quarterly re-diagnosis — without the agency carrying permanent headcount.
Embedded
06
A structured Client Growth Council gives the agency a recurring reason to hold a senior commercial conversation rather than a reporting call.
Co-branded or white-label
These are the patterns we design for and how each engagement is structured. They describe our model rather than claimed outcomes.
Partner overview
A short PDF covering the three visibility modes, the end-to-end workflow and the partner-protection checklist — useful if you need to share the model internally before a conversation.
PDF · Visibility modes, workflow and partner protection
09 — Why an agency would use us
Stay in the conversation when it becomes commercial rather than channel-specific.
Senior growth capability available per engagement, not per salary.
Commercially justified next steps, evidenced rather than argued.
One view across disciplines instead of five partial ones.
10 — How this creates value for you
A Growth Diagnostic ends in a prioritised, evidenced set of decisions. Where those decisions sit inside your capabilities, the work is yours to scope and deliver — with a commercial case behind it rather than a pitch.
11 — Partner protection
12 — Who it is for
Often a good fit: roughly 10–75 people, strong client relationships, premium clients materially larger than the agency, and a desire to deepen strategic value without hiring a full senior growth team.
13 — Introducing the diagnostic to your client
“You've asked us where the next stage of ecommerce growth should come from. Rather than answer that only through the discipline we manage, we've brought in our strategic growth partner to look across the complete picture — acquisition, conversion, retention, measurement and internal capability — and identify where the biggest opportunity actually sits.”
14 — Partner FAQ
No. We do not solicit your clients or pitch additional services behind your back. We work through you and for the relationship you already own. Non-solicitation and confidentiality can be formalised in our agreement if you need it.
All client data, findings and conversations are treated as confidential. We can sign mutual NDAs and structure engagement terms so your client information stays protected at every stage.
Yes. We can deliver invisibly as a white-label extension of your team, co-branded as a joint specialist partner, or openly introduced as ecommerce growth specialists. You choose the visibility model that protects the relationship.
We diagnose across the full ecommerce growth system — demand, discovery, acquisition, conversion, retention, measurement and capability — and prioritise by the biggest constraint on profitable growth. The answer is rarely more traffic; it is whatever is actually limiting performance right now.
That is expected, and it is also an opportunity. Where recommendations sit inside your capabilities, the work is yours to scope and deliver with a stronger commercial case. Where specialist execution is needed, we can support or help you choose the right partner — always with you retaining client leadership.
Each partner relationship is priced individually to leave room for agency margin where you own the client relationship. We agree scope, cadence and visibility before any client work begins — so there are no hidden costs or surprise add-ons.
If you have one or two client relationships where the conversation has become bigger than your current scope, that is usually the right place to start.