Free · Senior diagnostic modules
Build a clearer picture of where growth is constrained.
Each module is short, standalone and built on your own numbers. None of them will tell you what caused a problem — that is diagnostic work. What they will do is show where the commercial value sits, where dependency has built up, and which assumptions deserve testing before more money moves.
Flagship · 10 minutes
Growth Economics
Where is the biggest economic lever in the business — acquisition cost, conversion, margin or customer value?
4 minutes
Demand
See how much growth appears to come from owned, rented and existing-customer demand — and where concentration risk sits.
5 minutes
Journey
Quantify where intent is lost stage by stage, and compare the value of fixing a step against buying more volume.
5 minutes
Customer value
Model customer gross profit, acquisition payback and what a modest retention improvement would be worth.
4 minutes
Incrementality
Cross-examine reported channel performance against your own commercial figures, and see what would need testing to prove causality.
3 minutes
Capability
Twelve questions on ownership, measurement, cadence and coordination, to test whether the constraint sits inside the operating model.
How this fits together
Modules show where to look. The Growth Diagnostic establishes why.
A module is a read on your own numbers in a few minutes. The Growth Diagnostic is a structured piece of work with your data, your team and your market — it identifies what is actually causing the constraint and what to do about it.