Owned growth plan
A prioritised plan and forecast, revisited on a quarterly commercial rhythm.
Ongoing
Senior ecommerce growth leadership, ongoing
We own the growth plan alongside your leadership team: prioritisation, budget and channel decisions, specialist coordination, implementation oversight and honest performance review.
- Investment
- From £6,000
- Shape
- per month, plus specialist delivery
Why this exists
Senior leadership without building a senior department
Many ecommerce businesses have capable execution and no single senior owner of the whole growth picture. Embedded Growth provides that ownership at a fraction of the cost of a full leadership team, with specialists brought in only where execution is genuinely required.
- One accountable senior owner across every channel and supplier
- Quarterly re-planning rather than an annual plan nobody revisits
- A deliberate route to an internal hire when that becomes right
Where it fits
Typically the right instrument when
- No senior owner of the whole growth picture
- Several suppliers, each optimising their own metric
- A leadership team that needs a defensible plan, not more reporting
- A growth hire that isn't yet justified, or hasn't yet been found
Probably not for
When we'd point you elsewhere
- Businesses wanting day-to-day channel execution in-house hours
- Teams that already have a strong, accountable growth director
- Anyone looking for a lower-cost version of an agency retainer
Deliverables
What you get
Budget & channel prioritisation
Where the next pound goes, and what it comes out of.
Specialist coordination
Agencies and specialists briefed, sequenced and held to commercial outcomes.
Implementation oversight
Progress owned rather than observed, with decisions made in the open.
Leadership reporting
A short board-readable view of what changed and what it means.
Capability building
Process, standards and judgement transferred to your team as we go.
Scope
What we actually look at
What we own
- Prioritisation across the whole growth system
- Budget allocation and the case for reallocation
- Supplier scope, briefing and performance conversations
- The commercial narrative your board sees
What stays with you
- Final commercial and budget authority
- In-house execution where it already works well
- Brand, merchandising and trading decisions we advise on
- The internal hire, when the business is ready for it
Shape
How it runs
Month 1
Establish
Diagnostic-grade review, plan and cadence agreed with leadership.
Ongoing
Own
Prioritisation, specialist coordination and implementation oversight.
Quarterly
Re-plan
Reallocate investment, and say plainly what should stop.
Illustrative example
How we'd reason through it
A hypothetical scenario, not a client result.
Situation
Four suppliers each report success while blended contribution has been flat for three quarters.
Conventional answer
Replace the worst-performing supplier and renegotiate fees.
What the evidence shows
Each scope is optimised locally, nobody owns the blended picture, and the same demand is being claimed more than once.
The decision
Consolidate reporting to contribution, restate each supplier's accountability, and reallocate budget against one ranked plan rather than four competing ones.
Questions
Before you commit
- How much of your time do we get?
- We sell ownership of the plan and its outcomes, not an hours allocation. Cadence is agreed at the outset and typically includes a weekly working session and a monthly leadership review.
- Do you work with our existing agencies?
- Yes. Briefing and holding existing suppliers to a clearer commercial standard is often the fastest improvement available.
- What is the minimum commitment?
- Engagements typically start with an initial quarter so there is time to establish the plan and show whether the arrangement is working.
- What happens when we hire internally?
- That is a good outcome. We help define the role, support the hire, and step back to advisory or exit cleanly.
Where this sits
Related engagements
Output
Answers, not artefacts
- One accountable senior owner of ecommerce growth
- Prioritisation your leadership team can defend
- A route to an internal hire when that becomes the right answer
Worth knowing
- We sell ownership and outcomes, not a weekly hours allocation.
- Specialist execution and media budgets sit outside the fee and are scoped separately.
- This engagement is also available through agency partners as an embedded strategy partnership.
Talk about ownership
If nobody currently owns the whole growth picture, that is usually the first thing to fix.