Owned growth plan
A prioritised plan and forecast, revisited on a quarterly commercial rhythm.
Ongoing
Senior growth leadership, ongoing
We own the growth plan alongside your leadership team: prioritisation, budget and channel decisions, specialist coordination, implementation oversight and honest performance review.
- Investment
- From £6,000
- Shape
- per month, plus specialist delivery
Why this exists
Senior leadership without building a senior department
Many established businesses have capable execution and no single senior owner of the whole growth picture. Embedded Growth provides that ownership at a fraction of the cost of a full leadership team, with specialists brought in only where execution is genuinely required.
- One accountable senior owner across every channel and supplier
- Quarterly re-planning rather than an annual plan nobody revisits
- A deliberate route to an internal hire when that becomes right
Where it fits
Typically the right instrument when
- No senior owner of the whole growth picture
- Several suppliers, each optimising their own metric
- A leadership team that needs a defensible plan, not more reporting
- A growth hire that isn't yet justified, or hasn't yet been found
Probably not for
When we'd point you elsewhere
- Businesses wanting day-to-day channel execution in-house hours
- Teams that already have a strong, accountable growth director
- Anyone looking for a lower-cost version of an agency retainer
Investment
What it costs, and what moves the number
£6,000 – £15,000 per month, minimum three months, plus specialist delivery at cost
Per month, no minimum lock-in beyond the notice period
What moves it
- Days per month of senior involvement
- Breadth of ownership — one function or the whole growth system
- Number of partners and internal stakeholders being coordinated
- Board and investor reporting requirements
Never charged extra
- Direct access between sessions when a decision cannot wait
- Board-ready reporting built from the same numbers we work from
- A clear recommendation to reduce or end the retainer once it is no longer earning
Investment-fit estimator
Four questions for an indicative number
Published band: £6,000 – £15,000 per month, minimum three months, plus specialist delivery at cost. This narrows it to your situation. Nothing is captured and no one contacts you.
Answer all four to see the band.
Sample output
See the standard of thinking first
Every engagement starts from the same analytical standard. The Growth Diagnostic sample report is the clearest illustration of it — full scorecard, constraint map and 90-day plan, anonymised and free to read.
Read the sample reportDeliverables
What an embedded engagement delivers
Budget & channel prioritisation
Where the next pound goes, and what it comes out of.
Specialist coordination
Agencies and specialists briefed, sequenced and held to commercial outcomes.
Implementation oversight
Progress owned rather than observed, with decisions made in the open.
Leadership reporting
A short board-readable view of what changed and what it means.
Capability building
Process, standards and judgement transferred to your team as we go.
Scope
What embedded growth leadership covers
What we own
- Prioritisation across the whole growth system
- Budget allocation and the case for reallocation
- Supplier scope, briefing and performance conversations
- The commercial narrative your board sees
What stays with you
- Final commercial and budget authority
- In-house execution where it already works well
- Brand, merchandising and trading decisions we advise on
- The internal hire, when the business is ready for it
Shape
How an embedded engagement works
Month 1
Establish
Diagnostic-grade review, plan and cadence agreed with leadership.
Ongoing
Own
Prioritisation, specialist coordination and implementation oversight.
Quarterly
Re-plan
Reallocate investment, and say plainly what should stop.
Illustrative example
How we'd reason through it
A hypothetical scenario, not a client result.
Situation
Four suppliers each report success while blended contribution has been flat for three quarters.
Conventional answer
Replace the worst-performing supplier and renegotiate fees.
What the evidence shows
Each scope is optimised locally, nobody owns the blended picture, and the same demand is being claimed more than once.
The decision
Consolidate reporting to contribution, restate each supplier's accountability, and reallocate budget against one ranked plan rather than four competing ones.
Artefacts
What you end up holding
Named documents and working assets, yours to keep and reuse — with or without us.
Every month
- A prioritised plan that is actually current, not a document from a quarter ago
- One commercial read of performance the whole leadership team works from
- Decision log: what we backed, what we stopped, and why
Every quarter
- Rolling 90-day plan reset against evidence
- Partner and channel review against contribution, not channel metrics
- Board-ready summary of where growth is constrained and what is being done
Questions
Before you commit
- How much of your time do we get?
- We sell ownership of the plan and its outcomes, not an hours allocation. Cadence is agreed at the outset and typically includes a weekly working session and a monthly leadership review.
- Do you work with our existing agencies?
- Yes. Briefing and holding existing suppliers to a clearer commercial standard is often the fastest improvement available.
- What is the minimum commitment?
- Engagements typically start with an initial quarter so there is time to establish the plan and show whether the arrangement is working.
- What happens when we hire internally?
- That is a good outcome. We help define the role, support the hire, and step back to advisory or exit cleanly.
Hesitations
The reasons people hold back, answered plainly
Is this not just an expensive part-time hire?
It is deliberately senior time without the permanence. If a full-time leader is the right answer, we will say so — and Embedded Growth is often the cleanest way to define that role properly and hand over to it.
We are not sure we can commit ongoing budget.
Then do not start here. A diagnostic or a sprint answers the question at a fixed cost first; retained work makes sense once there is a plan worth holding to and a reason for senior ownership.
We already have an agency and an internal marketing lead.
Embedded Growth sits above both, owning prioritisation and the commercial read rather than delivery. Where that layer already exists and works, you do not need us.
Where this sits
Related engagements
Evidence and context
The proof, frameworks and thinking behind this work
In practice
The frameworks behind it
Reading on the same territory
By business model
How this applies to your commercial model
The seven lenses stay the same. The economics, the constraints and the metrics we read them through do not.
Ecommerce & Retail
For DTC brands, specialist retailers and marketplace-reliant businesses where top-line growth has decoupled from contribution — a senior review of acquisition cost, retention economics, conversion and merchandising.
B2B & Lead Generation
For businesses selling into committees and complex buying journeys, where lead volume, quality, conversion and sales cycle all interact and no single dashboard tells the whole story.
Consumer & Omnichannel
For consumer brands and retailers with stores, showrooms, concessions or distributors alongside ecommerce, where channel-siloed reporting hides more than it reveals.
Output
Answers, not artefacts
- One accountable senior owner of growth
- Prioritisation your leadership team can defend
- A route to an internal hire when that becomes the right answer
Worth knowing
- We sell ownership and outcomes, not a weekly hours allocation.
- Specialist execution and media budgets sit outside the fee and are scoped separately.
- This engagement is also available through agency partners as an embedded strategy partnership.
Talk about ownership
If nobody currently owns the whole growth picture, that is usually the first thing to fix.