Research library
We publish the frameworks we actually use — the lenses, scoring logic and prioritisation views behind a Growth Diagnostic — alongside research programmes currently in development. Everything here is method and structure. We do not publish client data, client results or invented benchmarks.
An outside-in research programme assessing how leading UK home, furniture and interiors retailers compare across discovery, conversion and growth readiness. Methodology published; findings not yet released.
The seven-lens structure we use to locate where ecommerce growth is actually being restricted — and to separate the constraint from its symptoms.
An assessment structure for how a retailer is represented when the buyer's first surface is an assistant rather than a search results page.
The prioritisation view that turns a diagnostic into decisions: what to stop, what to fix, what to scale and what to test next — with a worked, hypothetical example.
These frameworks are the structure behind the Growth Diagnostic. Applying them to your own data is what turns them into decisions.