Research library
We publish the frameworks we actually use — the lenses, scoring logic and prioritisation views behind a Growth Diagnostic — alongside our published benchmark research. Everything here is method and structure. We do not publish client data or client results.
75 UK home, furniture and interiors retailers scored on 54 outside-in criteria across organic discovery, AI discovery, conversion experience, commercial proposition, retention and growth infrastructure. League table, market map, findings, methodology and criterion-level evidence — published in full.
75
Brands
54
Criteria
4,050
Observations
The seven-lens structure we use to locate where ecommerce growth is actually being restricted — and to separate the constraint from its symptoms.
An assessment structure for how a retailer is represented when the buyer's first surface is an assistant rather than a search results page.
The prioritisation view that turns a diagnostic into decisions: what to stop, what to fix, what to scale and what to test next — with a worked, hypothetical example.
These frameworks are the structure behind the Growth Diagnostic. Applying them to your own numbers is what turns them into decisions — the Growth Economics Snapshot does that in a few minutes, free.