Ecommerce growth consultant
The channel is rarely the problem.
We are a senior ecommerce growth consultancy for UK brands between £5m and £50m+. When growth stalls, most brands add spend, swap agencies or rebuild the site. We diagnose what is actually limiting growth — at customer level, across the whole system — and hand you a prioritised plan you own outright.
Who this is for
Brands on a plateau
Revenue has flattened despite steady or rising media investment, and nobody internally agrees on why. You need an independent read before committing another year of budget.
Profitable but not scaling
Unit economics work at current volume but break when you push. Usually a mix of acquisition efficiency, repeat rate and contribution margin that nobody has modelled together.
Post-investment or pre-exit
You need a defensible growth thesis, credible customer economics, and a plan a board or buyer can interrogate line by line.
Usually triggered by one of these
- Blended CAC rising while attributed ROAS looks fine
- Strong first orders, weak repeat rate and thin lifetime value
- Conversion rate work that keeps delivering flat commercial results
- Three agencies each reporting success while total growth is flat
- Reporting nobody trusts enough to make a spend decision on
- A new market, channel or category that has not paid back
What the work actually covers
01
Demand and discovery
Whether real category demand exists at the scale you are planning for, how much of your revenue depends on paid demand capture, and where you are invisible in the way customers actually search and browse.
02
Acquisition and incrementality
Efficiency and true incrementality by channel, the spend that would happen anyway, and where the next pound performs best rather than where attribution flatters it.
03
Conversion and journey leakage
Where value leaks across the full journey — not just checkout — segmented by device, intent, new versus returning, and product mix.
04
Retention and customer value
Repeat behaviour, cohort economics, contribution margin per customer and the realistic ceiling on lifetime value with your current range and pricing.
05
Measurement
Whether your numbers can support the decisions you are making, and the smallest set of changes that makes them trustworthy.
06
Capability and sequence
Who is actually able to deliver the plan, what to stop, and the order to run things in over the next 90 days.
Why this is different from an agency
Independent of channel delivery
No media commission, no build work, no channel we are quietly protecting. The recommendation can be to spend less.
Customer, not session, as the unit
We rebuild the commercial model so decisions are made on contribution per customer rather than last-click revenue.
Senior only
The people who scope the work do the work. No junior delivery layer relaying analysis they did not run.
You own the output
Findings, models and the 90-day plan are yours. Nothing is withheld to force a follow-on engagement.
5,000+
Growth and media campaigns worked across
Agency, consultancy and client-side
20+
Years of combined senior growth experience
Strategy, acquisition, CRO, retention and measurement
3
Business models covered in depth
Ecommerce, B2B lead generation, consumer omnichannel
£500k–£10m+
Annual marketing investment reviewed
Typical client marketing budget range
Frequently asked
What does an ecommerce growth consultant actually do?
Diagnoses the commercial constraint rather than optimising a channel. We rebuild your economics at customer level, then work through demand, discovery, acquisition, conversion, retention, measurement and capability to find the one or two things genuinely holding growth back — and what to do about them in sequence.
How is this different from hiring an ecommerce agency?
We do not sell media, build stores, or take commission, so there is no incentive to recommend more spend. Agencies execute well against a brief; our job is to make sure the brief is right. We frequently work alongside a brand's existing agencies and set the priorities they deliver against.
What size of ecommerce business do you work with?
Typically UK brands between £5m and £50m+ in revenue with at least £500k of annual marketing investment. Below that, the commercial leverage of a full diagnostic is usually not there yet, and we will say so.
How long does an ecommerce growth engagement take?
The Growth Diagnostic runs three to four weeks from data access to the findings session, with three to five days of scoping before it. A 90-Day Growth Sprint or embedded engagement follows only if you want it.
What do we receive at the end?
A findings document with the evidence, a rebuilt customer-level economic model, and a prioritised Opportunity Stack framed as stop, fix, scale or test — plus a 90-day plan with owners, metrics and sequence that you can run entirely without us.
What platforms and data do you work with?
Shopify, Shopify Plus, BigCommerce, Magento/Adobe Commerce and custom stacks, alongside GA4, Meta, Google Ads, Klaviyo, and whatever reporting already exists. We work with the data you have rather than asking you to build new reporting first.
How much does it cost?
The Growth Diagnostic is a fixed-fee standalone piece of work, scoped after a short conversation. Pricing bands and what drives them are set out on our How we work page, before you speak to anyone.
Can we just start with something smaller?
Yes. The Growth Economics Snapshot is free and takes a few minutes — it shows where the biggest commercial lever sits using your own numbers, and is the most common way brands start.
Find out what is really limiting growth.
Start with the Growth Economics Snapshot — a few numbers, and you will see where the biggest commercial lever sits before you speak to anyone. Or book a 30-minute conversation and we will tell you honestly whether a diagnostic is the right next step.