Retention and customer value

Repeat rate, second-purchase economics, contribution margin and how to model lifetime value without flattering yourself.

Is our customer worth more than it costs to get them — over the right horizon?

Nothing published in this topic yet. New pieces land every weekday during the current sprint — the Insights index has the latest.

The growth notes

Occasional, considered writing on where growth actually gets stuck. Read by the people who own the number.

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