AI discovery and search
How AI answer engines select sources, what makes a page citable, and how organic discovery is changing for considered purchases.
Will our business be found and cited when buyers ask an AI instead of a search engine?
Homeware Ecommerce Strategy: Broad Discovery vs. Niche Authority
Homeware retailers face a strategic choice: compete on the breadth of their catalogue or the depth of their brand. We compare the two growth models and outline the hybrid approach most businesses need.
Lighting Ecommerce Strategy: Broad Appeal vs. Deep Authority
We compare two primary lighting ecommerce strategies—Pooky’s broad, accessible model and Original BTC’s deep, heritage-led approach—to help you decide which is right for your business.
Ecommerce Demand Generation Strategy: A Benchmark
Demand capture is harvesting existing interest. Demand creation is making your brand the one people think of first, before they search. Our benchmark of 75 UK retailers shows most are excellent at capture (scoring 87.3/100) but are unprepared for a future where creation matters more, especially with the rise of AI discovery (scoring just 40.1/100).
AI Search Strategy Ecommerce: Why It Is Not SEO 2.0
Is generative AI the next frontier for SEO? Our analysis of 75 leading UK home and interiors retailers suggests not. High performance in traditional search does not translate to visibility in AI answers. Success requires a new strategy, treating your business as a citable entity in a new distribution channel.
Interiors Ecommerce Strategy: Deep Authority vs. Broad Discovery
Interiors retailers face a choice: build deep, citable authority in a niche, or achieve broad discovery with a large catalogue. We compare the two models to determine the right ecommerce strategy for growth in an AI-driven market.
AI Search Ecommerce: The New UK Visibility Benchmark
Generative AI doesn't rank results; it synthesises answers. This concentrates visibility around a small set of trusted brands, creating a new challenge for ecommerce discovery. We benchmarked 75 UK home brands to find the average AI Discovery score. The number is low, and the reasons matter for your growth.
Ecommerce Discoverability: The Home & Interiors Benchmark
Our study of 75 UK home and interiors retailers found an average Organic Discovery score of 87.3 out of 100. Yet, many specialist brands with strong products score much lower, making them 'hidden performers'. This suggests their growth challenge is not the website, but how customers find them in the first place—a distribution problem that the rise of AI search will amplify.
Ecommerce Product Discovery: The New Decision Advantage
For years, ecommerce advantage was about a better checkout or faster website. That game is over. As execution converges, the next source of profitable growth is 'decision advantage' — being discovered, understood, and trusted before a buyer has even decided what they need.
AI Search Visibility: Why Home & Interiors Brands May Vanish
AI-powered search results favour a tiny number of authoritative sources. For specialist home and interiors brands, this isn't a traffic problem—it's an existential risk to being considered at all. Our latest benchmark data reveals a critical capability gap.
AI discovery is a distribution change, not a content tactic
Assistants and AI answer surfaces sit between your brand and the buyer. That changes what needs to be machine-readable — and it is closer to merchandising than to blogging.
The growth notes
Occasional, considered writing on where growth actually gets stuck. Read by the people who own the number.
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