Acquisition economics

CAC, payback, blended versus incremental, and the maths that decides whether more spend is an answer or an expensive symptom.

What can we afford to pay for a customer, and is acquisition actually the constraint?

Nothing published in this topic yet. New pieces land every weekday during the current sprint — the Insights index has the latest.

The growth notes

Occasional, considered writing on where growth actually gets stuck. Read by the people who own the number.

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