Free tool · 5 minutes · Customer Journey Leakage Map

Where is customer intent being lost, and what is it worth?

Buying more traffic is usually the most expensive way to fix a conversion problem. This module maps your journey stage by stage using your own volumes and margin, then values a modest improvement at each step against simply buying more volume.

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Which best describes the business?

This changes the questions and the way the read is constructed. Nothing else.

What this gives you

  • A stage-by-stage view of how much intent carries through and how much is lost
  • Gross profit per order or per win, from your own margin
  • A modelled annual value for a two percentage-point improvement at each step
  • The same comparison for buying ten per cent more volume instead
  • Diagnostic questions about why the leakage may exist

How the read is built

  • You supply stage volumes or rates, average order or deal value and gross margin. Pass-through rates, drop-off volumes and gross profit are calculated directly from those inputs.
  • Scenario values assume a two percentage-point improvement at one step with every later step unchanged. That is a scenario, not a forecast: nothing here implies moving a metric mechanically produces the modelled value.
  • The traffic comparison deliberately excludes media cost, which makes it a generous comparison for buying volume — and usually still the weaker option.

What it cannot tell you

  • The module cannot tell you why a stage leaks. It shows where value concentrates so the investigation starts in the right place.
  • Scenario values are assumption-driven and stated as such next to every number.
  • No benchmark rates are applied. If your figures are estimates, the outputs are estimates.

Journey — common questions

Why two percentage points rather than a bigger improvement?
Because it is the size of change a competent team can usually defend. Larger numbers make better slides and worse decisions.
Can I use this for a B2B pipeline?
Yes. Choose B2B lead generation and the stages become visits, enquiries, qualified leads, opportunities and wins, valued on first-year deal gross profit.
Does it account for returns?
If you supply a returns rate, gross profit per order is adjusted for it. If not, the module says so rather than assuming zero returns is safe.

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